My media usage for 24 hours resulted in 1.5 hours. I feel as if that is relatively modest. I noticed that my days began with looking at media in the morning, some throughout the day, and some in the evening. This suggests that I have a balance between screen time and other activities in my life. I found myself using TikTok and Instagram the most during that media usage time recorded. The purpose behind the use of those platforms was primarily for information with some entertainment. My patterns vary. Sometimes I am on it for entertainment, sometimes I am the one creating the content, or sometimes it is purely out of entertainment.

I choose the media I use based on my needs in that moment. I love being able to have access through Instagram and TikTok because they both provide such different content that all relates. I love being able to have quick access to new trends that could benefit my business. I love seeing how others are using the trends to their benefit, and how I can learn from them. The world of networking is growing, and media is one of those ways to connect with millions of people around the world.

Being a business owner, I am constantly looking for new ways and ideas that come from other business owners. It helps with networking and creating connections to grow your business and help you stay up to date on evolving ideas. Using social media also helps me stay up to date on what is going on in my friends and families lives that don’t live near me. It gives me an opportunity to still connect with them and have that connection. I also notice that if I go on social platforms without a purpose, I get off track and find myself on it just simply because I have nothing else to do or I am avoiding starting/completing a task.

My expectations with using media is to expect to receive information, news, and update on a wide range of topics that include current events, some of my interests, and hobbies. I also have the expectation that I will be able to use media as a way to self-express and have a personal branding opportunity. Through this I am able to provide content to help build my personal brand and be authentic to my viewers, to be able to allow them to have this opportunity to learn who I am. Both of these can be met each time I engage with media to have curated and present content based on my preferences, providing a personalized newsfeed with relevant updates and content each time. As well as creating content for the people who are involved with my pages. Through the both of these I am able to customize online personal presence to reflect both the viewers and my personalities and interests.